About Us
GP Factor was founded in 2017 in Lititz, Pennsylvania by AJ Lafferty and a team driven by one simple idea: build better gear for the rigs we actually use.
Coming from diverse professional backgrounds, our team brought experience from multiple industries and applied it to the overland and off-road market. We saw opportunities to improve strength, functionality, and design — and we set out to create products that weren’t just different, but truly superior.
From day one, our commitment has been clear: design and manufacture innovative, purpose-built products right here in the USA. Every GP Factor product is engineered with real-world use in mind and built to last through the toughest adventures.
“We have an amazing team throughout the entire company. Every person takes pride in every step of the product — from packing hardware to welding bars. We truly care about our customers and the products they receive. We’re here to build lifelong customers, not one-time sales.”
— AJ Lafferty, Founder
At GP Factor, we don’t just sell parts. We build equipment we stand behind — and relationships that last.
Mission Statement:
GP Factor exists to design and manufacture innovative, rugged overlanding and offroad gear that solves real-world challenges on the trail. We build every product to be original, functional, and long-lasting — born from personal experience and crafted 100% in the USA — so explorers can go farther, stay longer, and enjoy the outdoors with confidence.